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How to Convert Google Shopping Categories to Shopify Product Taxonomy Categories

Migrate Google Shopping product taxonomy to Shopify's standard category system with automatic category name conversion.

Updated yesterday

Goal: Convert your Google Shopping categories stored in metafields to Shopify's standard product category field (product taxonomy), with automatic handling of category name differences between Google and Shopify.

Video walkthrough: Watch the 3‑minute video

Prerequisites:

  • You have Altera installed on your Shopify store

  • Products with Google Shopping categories stored as metafields

  • Understanding that Google and Shopify use different naming conventions for some categories

Understanding the Conversion Challenges

When converting Google Shopping categories to Shopify product taxonomy, there are three key differences to account for:

  1. Different field formats: Google Shopping categories are stored in metafields, while Shopify uses a standard product category field

  2. Different category names: Google and Shopify have slightly different names for some categories (e.g., "Fish Supplies" in Google vs. "Fish & Aquatic Supplies" in Shopify)

  3. Language variations: Google Shopping categories vary between locales (e.g., UK English vs. US English)

Altera automatically handles all these conversions for you.

Step 1 - Export Your Products with Metafields

In Altera, go to Export and select Products.

In the field selection, choose:

  • General category (for ID and Handle fields)

  • Metafields and SEO category (to include the Google Shopping category metafield)

Click Export to download your products data.

Step 2 - Prepare Your Spreadsheet

Open the downloaded spreadsheet and delete all columns except:

  • ID column (required to identify which product to update)

  • Metafield: mm-google-shopping.google_product_category [string] column

You can optionally keep the Handle or Title columns to make it easier to identify products, but they're not required.

Step 3 - Rename the Category Column

Rename your Google Shopping category metafield column header to simply:

Category

This tells Altera to map the data to Shopify's standard product taxonomy field.

Save your spreadsheet with the updated column name.

Step 4 - Import Your Updated Data

Return to Altera and go to Import. Upload your modified spreadsheet and select Products.

Review the import preview and click Run Import to update your product categories.

Outcome

Your products now have Shopify product categories set based on your Google Shopping data. Altera automatically converted any category names that differ between Google and Shopify's product taxonomy systems.

You can verify the changes by:

  • Opening any product in your Shopify admin and checking the Product category field

  • Viewing your products list and confirming categories are properly displayed

How Altera Handles Category Conversion

When you upload your spreadsheet with the category column:

  1. Altera analyzes each Google Shopping category value

  2. It automatically maps Google category names to the equivalent Shopify product taxonomy categories

  3. For categories that don't have an exact match, it finds the closest matching Shopify category

  4. Language variations (UK English, US English, etc.) are handled automatically

This ensures your product taxonomy is correctly migrated without manual category matching.

Example Spreadsheet Format

ID

category

789456123

Animals & Pet Supplies > Pet Supplies > Fish Supplies > Aquariums

123789456

Apparel & Accessories > Clothing > Shirts & Tops

456123789

Home & Garden > Kitchen & Dining > Cookware & Bakeware

After import, these will be automatically converted to match Shopify's product taxonomy naming conventions where necessary.

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